TikTok known as the new video-sharing app which made its debut in 2016 is becoming popular among Indians very fast. It lets users create short videos and share them with people who like or love them. TikTok provides many opportunities for Indian businesses and brands to reach their customers and make their branding look prominent in the public mind through video advertisements, contests, etc. Branding with Tiktok helps target the young audience that spends most of their time online with their mobile phones; making it an essential marketing tool for any business.
TikTok is an online video-sharing platform that allows users, especially the youth to create and share short videos. Users can shoot their videos with their smartphones or use the ones already existing on the app. TikTok offers many opportunities for Indian businesses and brands to reach their customers uniquely by creating ads that are not only informative but entertaining as well. Companies can start contests with users having fun while showcasing their product or service at hand, making it one of India’s top marketing tools for brands looking for engagement.
Every second 100 hours of video content is uploaded on this platform; making it an ideal place for information exchange in real-time. With over 60 million active users in India alone, the app makes one of the best platforms to create and share content continuously. It also allows users to view and like or even share the videos they like with their friends on social media sites – Facebook, Twitter, WhatsApp, and Instagram – making it a must-have app for users who want to stay engaged.
The platform is free and easy to use and upload one’s video clips without much fuss. The app provides many editing tools that help its users make their work look more creative, appealing as well as unique in nature. TikTok has an Android App as well as an iOS application that works seamlessly on all smartphones running on Android platforms or IOS software versions. Users are required to sign up with their mobile numbers before uploading any video which can be viewed by anyone who wishes to view them. The app is available in many languages and users shoot videos in our national language or some peoples shoot videos in just English; making it an easy way to communicate with people all over World while showcasing their product or service. Some users buy TikTok Followers UK for engaging videos in the UK.
There are also many ways to use exclusive TikTok ads for business which are cost-effective, too. For instance, one can hire a celebrity who has thousands of fans already on the platform before advertising their product or service that might interest the video’s audience. With celebrities using this platform more often than not, uploading videos promoting brands they are associated with makes it easier for users to see them and take note of the brand being advertised easily. Celebrities have millions of followers across social media platforms already adding up to their followers on TikTok, so why not use them as a chance to increase one’s outreach and fan following.
TikTok is the perfect app for businesses looking to interact with their customers, especially the younger generation who are social media savvy. The use of short videos in promotions helps brands make an impact within the very little time frame while providing users with relevant information on their product or service at hand. TikTok might prove to be the best platform yet to market any brand in India since it is user-friendly, interactive, and engaging enough for its viewers. Brands can use contests on this video-sharing platform to create awareness among people which can help them get more leads that might further interest potential buyers easily.
TikTok is available both on Android and iOS platforms i.e. Android, iOS, and Windows phone so it can be utilized by many other Indian brands to reach their users easily by making the video ads short and engaging enough to create a good impression among potential customers. TikTok has add-ons such as “Prisma” which turns videos into cartoons, “Top Trending” which shows trending videos of TikTok, and many others that people love to use while creating the best moments of their life by recording them for everyone else to see. From a social media marketing point of view, this app allows businesses and brands to show off their products in front of the audience they target. With its stylish features like special effects and filters, businesses can promote their service or product in a more creative way that makes a better impression on the young audience. Brands can also use TikTok to launch short video campaigns on it by asking people for their opinion on the new brand launch etc. For example, LYF launched a #LYFMeetsTikTok contest earlier this year which received a good response from the UK audience. Furthermore, companies can add links on profiles of users to get more traffic to their websites.
TikTok has some other features like user-generated content i.e. users create content for TikTok and then it gets published which means that if brands start sponsoring such contests they will be able to reach out to a maximum number of viewers create a good impact on them.
TikTok is one of the very few social media platforms that allow businesses to create video ad campaigns for free until they get their desired results or unless they don’t want to spend more money on advertisements over TikTok. There are many other factors like India’s young population, affordability factor, and increasing usage of the internet, etc. which makes TikTok an amazing marketing platform for brands. It is rapidly gaining popularity among Indian users because it gives them a chance to express themselves freely in form of videos that people love seeing around.
However, there are some drawbacks too like geo-restrictions i.e. one account can be used by only one device at a time which means brands will have to make multiple accounts if they want to reach out to more users. India still has a very low Internet penetration which means TikTok can’t become an overnight success in India but it is gaining popularity gradually among the young audience who are its key target segment.
In conclusion, TikTok can be a brilliant marketing tool for brands if they launch their video campaign at the right time by targeting the most relevant audience and that is why TikTok promotion seeks experience agencies with expertise in social media platforms that have integrated video advertising on mobile devices successfully.
TikTok’s parent company is working hard to improve the features of this app, so it will become more useful for several brands in near future.